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Dan Pena’s Top 10 QLA Seminar Principles to Live By


The 10 QLA Commandments (based on my research and attending the QLA seminar):

(02:55) I. Read your affirmations twice daily. – Set goals that you can’t achieve in your lifetime.

(04:40) II. Yesterday’s dreams are today’s reality. Simulation: Practice within when you’re without.

(07:05) Ill. Act as if there are NO limits to your abilities. Absence of evidence isn’t evidence of absence.

(09:07) IV. Enthusiasm: Greek God From Within. All high-performers are enthusiastic.

(11:07) V. There are no rules. To be super-successful you must think outside the box.

(13:34) VI. Work on your dream team immediately. You are only as good as the men around you.

(14:58) VII. Don’t feel good about yourself. Feel good when you have lots of money.

(17:14) VIII. Think of your exit strategy from day 1. The more you investigate the less you invest.

(19:02) IX. Leverage Other People and Other People’s Money to pry open the door to success.

(20:57) X. A deal is either hot or not. Investigate generalities and always look for the red flag.


This is the summary of Dan Pena’s QLA Seminar principles after attending the October 2015 seminar.

——- Daniel Steven Peña Sr. (born August 10, 1945), also known as Dan Peña, is an American businessman.

He resides at Guthrie Castle in Scotland and teaches QLA Seminars, in which he previously operated a wedding business. He received a Bachelor of Science degree in Business Administration from California State University, Northridge (CSUN) in 1971. Peña was the founder and chairman of The Guthrie Group, an investment consortium, incorporated on the Channel Islands in 2002.

He also founded a company called iZone-iHUB, which ran a hackathon with the stated purposes of allowing start-ups the ability to develop their ideas and pitch products for potential investment. Peña previously operated a wedding business at his residence, Guthrie Castle, in Scotland.


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